If you’ve noticed a drop in traffic and income over the last couple of days, you could be a victim of the latest google slap! This one looks at the number of ads you have above the fold, and if you have too many, you get slapped.
Sadly, if you follow the advice of some of the guru’s out there you might have sites with “above the fold” real estate that has more flashing banners and blinking lights than a christmas tree.
Let’s be honest with ourselves here, what do you do when you land on a page that is all ads and no content above the fold? You click away, right? That’s because sites like that don’t provide good visitor value or a good visitor experience and you know that as soon as you land on one. Your visitors know that too.
Google wants to rank sites that provide a good user experience and you must make sure your site fits the bill.
How do you do that?
You need to stop thinking “How can I make the most amount of money from my website?” and start thinking “How can I provide the most visitor value?”. If you do this the money will follow.
This isn’t 2007 anymore and you can’t build out crappy sites and expect to gain and maintain rankings in the search engines. That boat sailed a while back. So if you want to make money from organic search engine traffic, you need to be building out authority sites.
Google plans on making up to 500 changes to it’s algorithm in 2012 and the facts are undeniable:
- They’ve been slapping thin affiliate sites and made for Adsense/Amazon sites right and left.
- They strongly favor authority type sites in the rankings (search for any medical term and who comes up? WebMD, right? Do you see any on page SEO on that site? Don’t you wonder why they always rank so high with no on page SEO?)
- If you aren’t building an authority site, you’ll be stuck in the rut of chasing your rankings and working harder and harder for less money.
Why not just give Google what it wants?
It’s actually easier in some ways to focus on a handful of authority sites than to try to manage hundreds of micro niche sites. One big reason is that you can leverage your link building efforts much better if you only had a couple of sites. Imagine if all those links that you have been pointing at all those micro niche sites suddenly all pointed to one big authority site. Do you think that would skyrocket your rankings?
And when it comes to social media, you can’t possibly manage 100 different twitter accounts and Facebook fan pages unless you have an army of outsourcers behind you. What ends up happening is you just send out crappy tweets and fan page updates and don’t get any real followers because in order to get followers that turn into customers you need to actively engage them and communicate with them.
So, how do you build an authority site?
Why not learn from someone who has been building them himself since the late 1990′s? I happen to know just such a person, Dennis Gaskill and he has a great product on building an authority site! Here’s my shameless affiliate link:
Of course, I get a commission if you buy it but that’s not why I am recommending it here. I’m recommending it because it is good – filled with over 70 pages of everything you need to know about authority sites by someone who has actually built them (BTW, did I mention that Dennis’s sites have never suffered from any of the Google slaps? Wouldn’t that be nice if you could build a site that was free from google slap worries?) He’ll show you how!
Dennis was way ahead of the game. What he’s been doing for years is where a large part of Internet marketing is heading. Especially for those of us who are just plain tired of chasing one hustle after another.
Check out his book and start to build a business that will gain momentum and grow over time: