Did you ever work your butt off on promoting an article or page on your website only to get it to page 1 on google and see virtually no traffic for it?
Frustrating, isn’t it?
I can tell you it’s happened to me many, many times and it wasn’t until very recently that I discovered it was because of a couple of key mistakes I was making in my keyword selection.
The one big mistake I made was that when I used the google keywords tool to search I didn’t know to search for exact match. So I was basing my estimate of traffic on the broad match terms, but targeting my webpage for the exact match phrase.
In many cases, the traffic difference is MAJOR!
Once, I got “clued in” to using the “exact match” only, I was still having trouble with a lot of my pages. That’s mostly because I believed the advice I heard in forums and such that said to go for keywords that get 500 or above searches.
When I tried this, I found the effort was hardly worth the traffic I got.
So, how many searches is a good amount?
For me, I’ve found that anything under 1900 searches a month just isn’t worth my time. Now, your results may be different and you might want to settle for less traffic if you have a really lucrative and highly converting offer, but as a general rule, I don’t go for less than 1900 searches a month.
And on top of that, I have to be assured that I can get to the #1 or #2 spot for that keyword. Other wise the traffic is negligible. There’s a huge difference even between #1 and #2 but there’s also a lot of factors that can change this not the least of which is your title.
OK, enough about that, if you want some tips on keyword research, then go visit: Step 1: Keyword Research
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I wouldnt bother with anything under 5000 to be honest. Unless all the long tail keywords surrounding the main one tally up to over that.
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