RSS Marketing

RSS marketing is an easy way to get automatically updating links to your latest articles out on the web. When you submit rss feed files to the appropriate directories you are, in essence, advertising your site to the internet and allowing anyone to pick up your feed and post it on their site, thus providing you with a ton of links! Creating rss feeds is easy – in fact it is automatically done for you on blogging platforms.

RSS stands for “Really Simple Syndication” but, despite the name, most people find the concept to be anything but simple. Don’t be scared off by this though, I promise that once you actually wrap your head around how rss feeds work, you will agree that they are really simple and extremely useful for website promotion.

Every blog or website should use RSS marketing as a key strategy. Creating rss feeds is automatically done on your blog (look for the orange RSS icon or a subscribe to feeds link on your blog). If you have a static website and want to submit rss feed files to directories, you can create a feed by going to http://www.rssfeedssubmit.com/rss-generator and entering the appropriate information – viola, instant rss feed!

So, What Do You Do With These Wonders Of Technology?

Basically, you want to submit RSS feed files to every place you can think of. There are actually RSS directories that exist solely for you to submit your feeds to. Some of the ones you should be submitting to include:

Feedagg.com
Feedburner.com
Feedage.com
Feedraider.com
Feedest.com
Goldenfeed.com
Icerocket.com
AZFeeds.com
Feedbase.net
Feedboy.com
Feedplex.com
Feeds4all.com

This isn’t an exhaustive list, but it’s enough to get you started.

Now don’t get stuck on just submitting the feed from your blog or website because there are plenty of other web properties that you should be building up which also have RSS feeds. For example, your ezine articles author account has a feed, your wordpress hosted feeder blog, blogger hosted feeder blog, squidoo lens, hubpage, digg account etc… Basically every new property that you create could have an rss feed (you should check for it) and if not creating rss feeds for them isn’t such a bad idea.

Why Use RSS Marketing?

The great thing about RSS feeds is that they are automatically updated without you having to do a thing. So, if you have a blog then every time you post a new article to it, the RSS feed for that blog is automatically updated with the new article. Plus, you get an instant backlink to that article from every place that has your rss feed. How cool is that?

AND, you only have to submit the feed once to each directory and they will be out there for all of eternity updating themselves automatically every time add a new article. So basically, you have an army of feeds promoting your main site and feeder sites without you having to lift a finger. All you need to do is keep adding fresh content to your web properties.

If you are lucky, other webmasters will pick up your feed and put it on their sites. This will give you another place on the web with links to your articles and instant backlinks for every new article you post. Imagine if 100 webmasters used your feed? Or 1,000, or 1,000,000? Ok, well I’m getting a little over excited, but I’m sure you can see the power of these things.

Can’t Get Enough Of RSS? Then Take It To The Next Level With Yahoo Pipes

As if being able to submit rss feed files from your main site, author accounts and other web properties wasn’t enough, you can extend your RSS marketing efforts immensely by using creating rss feeds and variations of feed with Yahoo Pipes.

Basically, Yahoo Pipes (http://pipes.yahoo.com/pipes) allows you to combine as many RSS feeds as you want AND if has a filtering capability so you can use your existing feeds to create an UNLIMITED AMOUNT OF RSS FEEDS on whatever topics you choose which you can then submit to the rss feed directories!

This is hugely powerful and I could blather on for pages, but instead of making you suffer through that, I’ve created this handy video that illustrates just how powerful this is: