Once you’ve gone through all of the keywords you found in step 1, it’s time to think about whether you want to build your site out even more or go into maintenance mode.
Now, what I actually recommend you do before making this decision is to wait at least a couple of months until most of the “juice” from your backlinking efforts takes effect. The thing is that it can take quite a while for all the efforts from the articles you submitted and the links on your web2.0 properties to “kick in”.
SEO is a patient mans game so you need to learn to sit back and wait. In the mean time, crank up another site and get it started through the whole promotion process!
Once you have let your site age for a while, then you need to take a look at whether there is more you can do with it or you just want to leave it as a passive income stream.
This depends on the site. If it’s earning good money, you have a keen interest in it, and there is still room to move a lot of the pages up in the SEPRS (see the video in Step 8), then you might consider devoting more time to it.
If there are still a ton of keywords that you can use on the site, then think about adding to it (unless it’s just not earning at all).
But if you don’t feel like you can take the site any further, it’s time to put it in “maintenance mode”.
It’s important to realize that you will need to do some sort of maintenance on the site periodically.
I have many sites promoted using these methods that earn me money day in and day out without me having to do a thing to them, but eventually if you do not add a new page or get some new links, the sites will start to drop down in the SERPS. It’s well worth spending an hour or two every 3 or 4 months to keep them going.
So, what I would recommend is that you add at least 1 article and spend time submitting another article to the article directories (go through the whole list on the spreadsheet it you can) at least a couple of times a year. You could schedule it so you go in on one day and add 5 or 10 articles and set them to post periodically over the next year. Do this, and you will likely have a site that will keep earning for a long, long time with barely any effort. That will leave you free to spend your time building the next site!
I would also like to note that a lot of times I have noticed a site’s traffic shoot way up once it is around 6 months old. I’m not sure why but maybe Google has some sort of filter that dampens down the rankings before 6 months. Anyway, if this happens with your site, you might want to take it out of maintenance mode and do more work on it or you might want to just enjoy the extra income – it’s up to you after all it’s your business and you can run it however you want!
Another thing to note is that if your niche is very competitive you might find that going into maintenance mode causes your rankings to slip quickly and, therefore, less money. That’s because new people are entering the market for your keywords and displacing you with their fresh content. So, if you see this happening, you might have to do maintenance more often to keep up the earnings.