Everyone knows that getting backlinks to your site is the key ingredient in ranking in the Serps and getting traffic. So, how to go about it?
Of course, this involves articles … and lots of them!
I frequently see people posting on forums that they have distributed 5 or 10 articles and are disappointed that they don’t have a lot of traffic. I’m sorry to tell you that that simply is not enough! Unless you’ve discovered some great keywords with lots of traffic and no competition, you need a good 30 articles in order to see good results.
For this, we’re going to go back to the keyword research we did in step 1 and write (or have written) an article for each keyword. If you need help with this then Read The Lesson On Writing Articles
Now, there are two schools of thought around this – one is to distribute the articles as they are and another is to “spin” them.
I know that “spinning” has a bad reputation and a lot of spun articles can end up looking like crap, but if it is done properly you won’t even be able to tell it is “spun” and you will get a lot more mileage out of them.
The proper way to do that is to either spin them on the sentence or paragraph level.
OK, so just to be clear, I am not recommending that you put crappy junk articles out there but if you can get good spun articles then that is ideal!
Submitting all these articles can be time consuming and boring but it is NECESSARY. In order to make it a bit easier, I have developed the spreadsheet that you got when you signed up for my email list (if you didn’t sign up, then go to the top right of this page and sign up now!).
The spreadsheet gives you a way to organize your link building efforts and really works wonders to keep you on track – here’s a video on how I use it:
I probably didn’t make this clear enough in the video but what you want to do is point each article back to a different page on your site using the keyword anchor text in the resource box! You don’t want to point all your articles and the homepage of your site – point them to the blog posts that you have made!
BTW – I don’t recommend that you go in and submit all your articles the first day! Do 1 or two a day or 1 or 2 a week as your schedule allows. This way Google will be seeing a steady stream of new links coming into your site over time.
Now, remember in step 2 where I said that you needed to use tools and outsourcing if you want to scale your business up to the level where you can sit on the beach while your bank account grows? This is another area where you need to look into doing that.
Writing articles is pretty time consuming but it took me a long time to let go of doing it all myself and hire writers. Hiring individual writers can be problematic because a lot of times they simply don’t do the writing and you are left waiting for them to hand over an article that never comes. This wastes your money and puts you behind schedule. That’s why I always go with a big “service” that you know is going to deliver because their reputation is on the line.
I use Get Articles Done and have been using them pretty much for all my article writing needs for the past couple of years. I get the UAW Articles – they rewrite them by paragraph so they come out great!
If you decide to use them I’ve found that getting the 400+ word articles are the best course of action as they shorter ones just aren’t enough words for them to write a quality article.
At the very least you should be submitting to the top directories listed at the bottom of this page, but if you want a wider distribution, you can use a service that distributes to a huge amount of directories.
The thing is that they don’t distribute to a lot of the top ones listed below so I recommend you do those manually or outsource the job.
BUT, after you do that you might consider just putting a wider distribution on autopilot. I use Distribute Your Articles.
Top Article Directories: