Video marketing can be a good way to get back links to your site and, it’s easier than you might think!
Of course, you can go all out and have a promotional video made – kind of like a commercial – for your site, or if your site is on a topic where you can show people how to do things, you can do a video of yourself showing them how to do something.
But, if your site doesn’t lend itself to either one of these, or you want an easier way out, you can simply make video articles and distribute them for a link back to your site.
What’s a video article?
A video article is simply an article movie of sorts. What you do is you take an article and you split it up – you can use an article you already have or a PLR article. I usually split it into 5 or 6 different topics and then I have 4 or 5 bullet items on each topic.
I use photo editing software (I’m cheap, so I use the free software you can get at http://www.freeserifsoftware.com/software/PhotoPlus/default.asp) to make them into slides, simply by pasting the text onto a blank 450×350 image. Sometimes I add a little image related to the subject in the background or on the bottom for interest and I put the URL to my website at the very bottom in big letters.
You could actually do the above a lot easier with power point or something similar if you have that already on your computer. I just got used to doing it with the photo software and don’t want to spend the money on power point!
Once I have 5 or 6 of these, I use a free program that you can get at http://www.codejam.com/slideshow/mow.htm or you can use Windows Movie Maker if you have that on your computer to put it into a movie slideshow. It’s so easy, it’s silly!
I put music in the background of mine but you could talk through the slides if you wanted I guess. That seems like too much work to me, so I opted to purchase resale rights to music that I can simply pop into the program (literally, you just drag it into the slideshow and it plays automatically!).
Please be careful when you use music because most music is copyrighted so you want to be sure you get music that you have the rights to distribute in your videos. The Warrior Forum – Special Offers section is a great place to pick up some really great music for this purpose.
Once you have your video made, you want to upload it to YouTube (you can create an account there for free) and also distribute it at heyspread.com – this service distributes the video to several other sites (you have to sign up for an account at each of these first, of course) and it’s pretty cheap. You buy credits and for $10 you can distribute a ton of videos so it’s really worth the money. Of course, there are other distribution services that will spread your video around even more, but these are more costly.
Pixelpipe is worth a mention as a free alternative for distributing videos.
Thank you so much for this information. I am new to the video game, and had no idea that I could do article-type videos. I’ve had PowerPoint on my computer for years, and have never even thought about using it this way!
I’ve bookmarked your blog and plan to visit it often for more web promotion tips.