A lot of you who are reading this probably “met” me because you bought one of my websites. A big part of my business is making and selling websites because I just love making them!
But, you probably noticed that I rarely sell a site that is earning money. The ones I sell are brand new. That’s because the methods I use above result in nearly passive earnings so I hate to part with anything that is bringing in money for basically no effort.
That being said, it can be a profitable part of your business plan to get sites earning and then sell them off.
Then build more sites and repeat the process.
When you get a site that is a huge earner – keep it! That way you can be building a portfolio of big earners for yourself while reaping the rewards of instant income from your lower earners.
Now remember, that your site is a passive earner (well mostly passive!) and therefore very valuable. People love the idea of being able to make money without having to do anything! Therefore, you can ask a premium for the site.
The general rule of thumb is that a site could sell for anywhere between 10X-20X earnings. You should go for the higher end, especially if your site is 6 months old or more and has a proven track record.
I would caution you, however, against selling the site too soon because it takes a while for all your efforts to take effect. If you sell a site when it is only a couple of months old not only will it not have reached it’s full potential yet, you also won’t be able to get top dollar for it because it does not have a proven track record.